7 Cool Architects
Development and implementation of the concept 7 Cool Architects for furniture brand Fritz Hansen. It was a travelling exhibition with the ambition of connecting the enormous potential of Danish design with star architects from across the world. And thus illustrate the synergy between design and the architectural approach. The participating architects were Jean Nouvel; France, BIG; Denmark, Snöhetta; Norway, Jun Igarashi; Japan, Zaha Hadid; UK, Neri & Hu; China and Carlos Ott&carlos Ponce de Leon; Uruguay. The exhibition had world premiere at the Design Museum Ghent in Belgium and travelled thereafter to design locations in Europe, Asia and Americas. The project was made in collaboration with media partner DAMN Magazine from Holland and included production of unique exhibition pieces designed by the participating architects. We delivered furthermore the exhibition architecture and the communication around the exhibition.