The most creative idea does not necessarily arise at your desk – but rather in a casual conversation with an acquaintance, colleague or stranger.

In the research article 'Workspaces That Moves People' by Ben Waber, Jennifer Magnolfi and Greg Lindsay, it is argued that face-to-face interaction is one of the most important activities in an office - and there is a very special reason for that. It is because of the random conversation between people who work in different departments that a breeding ground for innovation and creativity is created. This is also the reason why the interior design and design behind the rooms in a company is absolutely essential. Some of the best decisions and insights come from the meeting at the coffee machine or in the canteen - but this also requires that the space leads to conversation.

Only a few companies actually measure whether the layout of the rooms has an effect on employee performance, but this is a mistake, according to Waber, Magnolfi and Lindsay. Their research shows that random meetings between employees in a company can improve the performance of the entire organization. The spaces can even be designed to produce specific results – whether that's more sales, innovation or creativity. The office landscape should therefore be considered a strategic tool that can create growth on several parameters.

There is therefore much evidence that the office of the future will include multifunctional spaces that create fertile ground for networking, conversation and a break with the classic division between departments – which will improve performance both horizontally and vertically.

Would you like to know more about how the rooms in your company create fertile ground for favorable conversation?

So don't hesitate to send us an email or call to arrange a coffee meeting.